Chr. Hansen Digital Service Strategy
Service Research.

Year 2017
Tools and methods: Stakeholder interview, Trend analysis, Service blueprints
Client: Chr. Hansen, DesignIT Copenhagen
Field Location: Beijing, Shanghai
Team: Ole Kjær Mansfeldt
Scope: Trend research, Service design


Chr. Hansen is a global bioscience company based in Hørsholm, Denmark that develops natural solutions for the food, beverage, nutritional, pharmaceutical and agricultural industries. The company is a supplier of food cultures, probiotics, enzymes and natural colors. In order to develop and upgrade their future digital services. This research aims to offer Chr. Hansen a service strategy solution including design of a new digital platform which facilitates the service.

Research process

4 companies are chosen as respondents in China including big nation owned dairy companies and small startup companies in both Beijing and Shanghai. The methodology is to walk into clients’ office, to understand peoples’ work-life, work-context, challenges and business goals and test early ideas in relation to future digital services. In-depth interviews are conducted with people from different roles in these companies such as marketing director, R&D directors, CEO and sale department. Each of them did Journey mapping exercise to help researchers understand how they presently interact with Chr. Hansen. The result is that we will able to offer types of service which has a different focus of service contribution.